• Bruce Woody
    Bruce Woody
    President & CEO of HH Architects

    Bruce Woody serves as President & CEO for HH Architects and is a frequent speaker on both large- and small-scale church/faith-based campus planning projects. Since joining the firm in 1990, he has served as Design Lead or Principal-in-Charge on the vast majority of the firm’s large-scale projects, many of which are award winning. Bruce is best known for his creative problem-solving skills and the passion he has for design, which is evident in each long-standing partnership he has developed through his years with the firm.

    He currently serves on the boards of Sunny Glen Children’s Home and the University of Arkansas Fay Jones School of Architecture and Design Dean Advisory Board. He is an active member of Texas Society of Architects, American Institute of Architects Dallas Chapter, and the National Council of Architectural Registration Boards.

  • Mark Ashcraft
    Mark Ashcraft
    Creative Director at HH Architects

    Mark R Ashcraft is a senior associate of HH Architects. He serves as the Creative Director for the firm and has been blessed to work with many ministries during his 19 year tenure. He is passionate about sharing the strategic thinking behind faith-based design, how it shapes the user experience, and the importance of being ministry driven in those efforts.

Church Build Project – Part II: What Story is Your Building Telling?

In this second part of our Church Build Project series, you’ll discover the next vital step of planning your next new build/remodel project.

Every building tells a story. Why do we exist…as individuals, and as a church? Storytelling is visual, and your building is the medium – what does it say? It will either engage or detract from your intended mission/purpose.

We will discuss how using your facilities as the visual medium for telling your story (purpose) is vital to a successful ministry. Topics of discussion will include the importance of (1) designing to your marketplace, (2) creating clarity of purpose and (3) using vivid imagery – and revitalizing when necessary.

Takeaways include:

  • How to identify, understand, and design to your marketplace
  • How to create clarity of purpose for your mission with arch design
  • How vivid imagery/arch design is used to revitalize as needed


Sep 22 2021


8:00 am - 9:15 am


Facilities & Operations,
Leadership & Management
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