Dr. Jen BennettProfessor, Host of the She Impacts Culture Podcast, Author, and Speaker
Dr. Jen Bennett is a driven visionary communicator who has a unique way of connecting with her audience. She enjoys teaching, leading, and building and is committed to helping others be successful. As a Strategic Communication Professor at Indiana Wesleyan University, Jen equips college students to discover their voice, develop their expertise, and lead with influence to impact culture for Christ. Jen provides students with real-world opportunities that help launch them into the careers and professions that they are called to.
Jen has coached various entrepreneurs, small business owners, ministries, organizations, and college students in social media, personal branding, marketing, and public relations. Jen was named as one of 61 Women in Digital You Should Be Following. In 2019 she was chosen as one of 55 social media influencers (out of 700 applicants) to attend #NASASocial for the Falcon Heavy Rocket Launch. She is also the author of the book #BeWorthFollowing: How to be Different and Influence People in a Crowded Social World. In April of 2021, Jen launched the She Impacts Culture podcast, a podcast for trailblazing, faith-based women who want to lead with influence and impact culture for Christ.
LaTan Roland MurphySpeaker, Writer, Branding Consultant
LaTan Roland Murphy is a sought-after speaker and award-winning writer who finds encouraging others her passion and purpose. Speaking with candid humility and raw honesty, LaTan draws from her own real-life mistakes and failures, inspiring audiences with hilarious personal stories. She and her husband, Joe, recently celebrated thirty-eight years of marriage. They will be the first to tell you they are still growing up together. She and Joe have three adult children: two sons and a daughter. They are blessed to have a loving son-in-law and daughter-in-law who feel more like biological children. In her spare time LaTan enjoys spending time with her three grandchildren—who totally captivate her heart.
LaTan teaches branding workshops: Leverage with LaTan—consulting with ministry leaders, writers, speakers, teachers, and small business owners in developing brand ideas to help broaden their reach. LaTan also teaches training classes at conferences and workshops at The Billy Graham Training Center. LaTan finds great joy in helping others fulfill their God-given passions and purposes by sharing her wealth of knowledge as a columnist for eight consecutive years in nationally recognized WHOA Women’s Magazine, and as a radio host on 94.7FM TheWord/Denver, Colorado (Real Victory Radio). Many of her award-winning articles have been featured in Fox News, Inside Edition, 700 Club, and The Daily Mail in the UK. Her award-winning books have been featured in Southern Writers Magazine’s MUST READS. LaTan’s recent award-winning book entitled Courageous Women of the Bible can be ordered here:
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Laura WoodworthWriter, Producer, Director, Former Communications Director
Laura Woodworth is a development executive for Cooke Media Group in Los Angeles, a freelance writer-producer-director and a script consultant for Stage 32. With a B.A. in Ministerial Studies and postgraduate work in UCLA’s Professional Program in Producing, her awards include the International Christian Film Festival’s “Most Inspirational Short Film” and the Telly award-winning documentary, Asia: The Great Wall and Beyond of the TBN television series Inexplicable. A contributor to FamilyChristian.com, iDisciple and Pure Flix Insider, her YouVersion devotional plans have neared 150,000 subscribers. Her new devotional Through the Valley: A 40-Day Spiritual Journey to Move Your Life Forward in God, published by iDisciple Publishing, and her revised Effective Writing Development: How to Write Books, Blogs, Scripts and More to Share Your Faith with the World are both slated for a summer 2022 release. Find more at LauraWoodworth.com.
Find Laura on IMDb here.
Misty PhillipPodcast Host, Author, and Founder of Spark Media
Misty is a dreamer and a doer who’s passionate about helping spark your soul message. She encourages people to use their story to give God glory. The Founder of Spark Media, Misty equips Christian communicators and podcasters through virtual and live events, a podcast network, magazine, and a thriving membership community. She is the host of the By His Grace Podcast ranked in the top 1.5 percent of all podcasts. Misty’s also a sought-after inspirational speaker and the author of the award-winning #1 Amazon New Release Bible Study, The Struggle is Real: But so is God, and the Spark Podcast Planner.
Masterclass: Essentials of Church Communications
Go deeper in your communication skills with the CFX Communication Boot Camp. If you’re in charge of communications for a church, this is your opportunity to be inspired and equipped to strategically direct the messaging of your brand or organization. Each session includes interactive and hands-on opportunities to elevate your skills as a communication pro.
Part 1: The Strategic Role of a Communications Director
What does it take to be a good communications director? Since the church shutdowns in 2020, your position has become increasingly critical to the growth and well-being of the church. In this session, we’ll cover the mindset you need to effectively communicate the pastor’s vision internally and externally, as well as the characteristics that will make you a valuable team player. As many church leaders rethink the value of a strong communications director, you’ll gain the skills to develop yourself and your communications team for effective messaging and marketing of your church brand.
Part 2: Strategic Communication & Discovering Your Voice
Dr. Jen Bennett
What does it mean to be strategic and how does knowing your voice impact your communication? How can churches lead in this noisy, crowded social media world? In today’s oversaturated online world of posts, memes, and videos, churches have an incredible opportunity to be bridge-builders. In this session, Dr. Jen Bennett will share her top tips that will help you build relationships with your audience, in a variety of ways and on a variety of platforms and formats. The goal? To help you impact and influence culture for Christ through your strategic communication.
Part 3: Branding, Marketing, and Creating Brand Ambassadors
What sets your church apart from others? Did you realize by focusing on establishing a clear brand you will be able to bring visibility to reach more people eager to participate in all that your church represents? A clear brand helps people gravitate to your church based on how connected they feel to your outreach strategy. Then, once you’ve established your brand, it’s important to realize that, in today’s world, the value of developing solid brand ambassadors who set the stage for your church can attract, reach, and keep the most people for your mission.
Part 4: Platforms and Media to Use for Communications to Create & Recycle Killer Content
You need to establish clear objectives for effective communications. Discover how to create killer content, break it into smaller pieces, and then repurpose it to create an effective digital strategy across media and social platforms. In this session, we’ll discuss the practical ways of how to do this well and how to not overwhelm yourself in the process.